Australia’s newest domain namespace has arrived with the launch of .au direct 24 March 2022. For the first time, Australians can now register domain names directly before the .au (e.g. getyour.au) through participating accredited registrars.
.au direct is the biggest innovation in the .au domain in 20 years and provides:
- Greater choice of trusted, uniquely Australian domain names
- Access to shorter, simpler website and email addresses
- Domain names that are easier to type and display on mobile devices
- A great option for new business ideas, marketing campaigns, one-off events, and personalised websites and email address.
auDA CEO Rosemary Sinclair AM said, “.au direct provides a new and exciting digital address for Australians to call home.
“It delivers greater choice of uniquely Australian domain names and, importantly, supports continued online innovation for Australians.
“.au direct is the culmination of extensive community consultation from 2015 to 2019 and collaboration across the Australian domain industry in the lead up to launch. Thank you to all those who have contributed. We are pleased to welcome the new namespace into the .au family.”
The launch marks the beginning of the six-month Priority Allocation Process, which provides priority access to the new .au direct domain names to existing registrants, which ends on 20 September 2022.
For all those interested, you can register a new .au direct domain name via an auDA accredited registrar.
Who is .auDa?
.au Domain Administration Limited (auDA) is a not-for-profit organisation established by the Australian Internet community. They work with a range of stakeholders including industry, government and the Australian and international community to administer a trusted .au for the benefit of all Australians, and champion an open, free, secure and global Internet.
The .au country code Top Level Domain (ccTLD) is part of Australia’s critical infrastructure, and has been endorsed by the Commonwealth Government to ensure it is a secure, accessible and trusted Australian public asset for all Internet users. The core functions, as set out by the Terms of Endorsement from Government, are to:
- Ensure stable, secure and reliable operation of the .au domain, as part of Australia’s suite of critical infrastructure.
- Administer a licensing regime for .au domain names based in multi-stakeholder processes that is transparent, responsive, accountable, accessible and efficient.
- Advocate for, and actively participate in, multi-stakeholder Internet governance processes both domestically and internationally.
.auDa also represent Australia’s interests internationally and have an agreement with the Internet Corporation for Assigned Names and Numbers (ICANN) – the international body responsible for coordinating the Internet’s naming and numbering systems.