Beer Doing Good For The Reef.
We all know - thanks to climate change - that our wonderful Great Barrier Reef has been doing it tough. In fact, we reckon it could do with some TLC.
That’s why two award winning Aussie social enterprise beer pioneers, Sobah and The Good Beer Co, have joined forces to create a delicious new limited-edition Tropical Lager Coral’ation (TLC) non-alcoholic craft beer: to quench your thirst and champion First Nations custodianship of the Great Barrier Reef at the same time.
This tasty new brew will fund the Coral Sea Foundation and suppport First Nations women to take part in a new ground-breaking Sea Women of the Great Barrier Reef practical marine science and biology training program, to support them to be guardians for the Great Barrier Reef in their local communities.
PLEDGE NOW to snag some tasty non-alc Tropical Lager and limited-edition merch.
First Nations owned non-alcoholic craft beer company Sobah Beverages exists to champion Aboriginal and Torres Strait Islander culture, knowledge and health and to lead a conversation with all Aussies about socialising sober.
The Good Beer Co - another purpose led business - works with breweries and the beer industry in Australia and the UK to create beers that raise funds and mainstream support for important social and environmental causes.
This refreshing limited-edition non-alcoholic craft lager is being brewed right now by Sobah. So PLEDGE NOW to get in first!
“As a proud Aboriginal owned and led business, First Nations custodianship of sea and land country, including the Great Barrier Reef, is in our DNA.”
- Dr Clinton Schultz, proud Gamilaraay man and Sobah Founder and Director
Completing the collab, TLC’s beautiful reef inspired artwork and branding has been created by Art Disrupt, a purpose-led creative agency founded by Matt Bray who is also the Creative Director of Comms Declare - the organisation behind the Fossil Ad Ban campaign for a tobacco style ban of fossil fuel advertising.
“Creating the artwork for TLC was a beautiful project we couldn’t say no to. A good beer can help bring people together and It’s a perfect fit with our remit to support action on climate crisis and we love Sea Women of the Great Barrier Reef.”
- Matt Bray, Founder of Art Disrupt and Creative Director of Comms Declare and the Fossil Ad Ban campaign
We aim to sell out of our limited-edition cases of TLC - and take donations on top - to support as many First Nations women as possible to attend a full Sea Women of the Great Barrier Reef training.
For every limited edition 16-pack of SobahGood TLC you buy, $4 will be contributed to The Coral Sea Foundation to help support a First Nations woman to participate in this epic initiative.
And as a reward, you get to experience a crisp, dry hopped, tropical lager brewed for ultimate refreshment. Enjoy while conjuring images of soft sandy beaches and pristine reef waters.
By pledging to donate or chosing one of our larger sponsorship and scholarship rewards, you can play an even bigger role, by supporting one or more women to participate in this ground-breaking program directly. And we've created some great rewards to thank you for your support - check them out now!
“First Nations women globally play a pivotal role in their communities. And in my sea country and culture we are deeply connected to that, with women tending to and caring for our oceans.”
- Tishiko King, proud Kulkalaig woman, Director of First Nations Engagement for the Coral Sea Foundation and Sea Women of the Great Barrier Reef lead trainer
We know that First Nations communities are amongst the hardest hit in Australia, the Torres Strait Islands and around the world.
TLC will champion First Nations Custodianship of our Great Barrier Reef and supports a deadly program that will strengthen the connecton between First Nations women and their traditional sea country.
“This tasty new beer aims to generate mainstream support for the work of the Coral Sea Foundation and help launch the Sea Women of the Great Barrier Reef program to Australia and the world"
- James Grugeon, Founder of The Good Beer Co
Our limited-edition merchandise, featuring ArtDisrupt's beautiful artwork, supports Sea Women of the Great Barrier Reef too. Pledge now to get behind the important work of the Coral Sea Foundation with your donation, and reap the rewards.
All you have to do is click Pledge Now, chose your rewards and sit back and wait to be first to enjoy this tasty new non-alcoholic tropical lager!
And then share your support and ask your friends, family, colleagues, neighbours and the world to pledge too!